Live Blowout Class with JoeJoe · Sun, Nov 15 · 12–2:30 PM

Reserve
Luxury Salon Experience

Where beauty turns to gold.

Advanced color, precision cuts and Bellami extensions, by appointment in Edinburg, Texas.

5.0 86 Google reviews
15November
Live Blowout Class · led by JoeJoe

Learn the De Oro blowout.

Sunday, 12:00 to 2:30 PM · $185 · tailored for your at-home routine

Three stylist tiers. One standard. Choose De Oro, Platinum or Signature for the investment that fits you, and leave with the same Belleza De Oro glow.

Gold domed hood dryers on the salon floor

Black walls, wood slats, gold dryers and crystal chandeliers. Complimentary refreshments and a dedicated salon concierge come standard.

Cover of Secure The Win Magazine, First Edition, The Texas Election Issue Page 38 of Secure The Win Magazine: a feature on JoeJoe the Stylist and Belleza De Oro Salon, with JoeJoe seated in a tan suit
As featured in

Secure The Win Magazine

First Edition · The Texas Election Issue · Page 38

“One of the biggest misconceptions in beauty is believing every trend is meant for every person. Great hair should always be customized.”JoeJoe, owner

The feature profiles JoeJoe, a Bellami Extensions Master Certified stylist, and the salon he built around custom color, blonding, extensions and stylist education here in the Rio Grande Valley.

Read the feature

Straight from the chair.

Real guests, real reveals. Filmed in the salon and shared on our Instagram.

Custom De Oro balayage, by JoeJoe
Copper dimension and layers, by Josh
The reveal, by Sabrina
The Old Money Bob, by JoeJoe
The guest experience
Meet JoeJoe, owner

Your reveal could be next.

@bellezadeorosalon
Before: brassy, dry curly hair After: glossy, smooth, toned bob

Drag to see the difference.

Every transformation begins with understanding your vision. Here are three, straight from our stylists.

The lookbook.

More on Instagram
Long, bright platinum blonde hair
Platinum blonde, by Sabrina
Long layers with heavy face framing and bangs
Heavy face framing, by AJ
Copper layered cut with movement
Copper dimension, by Josh
Long vivid magenta hair
Vivid magenta, by AJ
High impact balayage in a warm cookie butter blonde
High impact balayage, by JoeJoe
Full babylights with soft grey blending
Babylights and grey blending, by JoeJoe
Sun-kissed highlights on long dark hair
Sun-kissed, no bleach, by Josh
Glossy black long wolf cut
Glossy wolf cut, by AJ
Dark blonde babylights and lowlights with curtain bangs
Dark blonde babylights, by AJ
Dimensional brunette with face-framing layers
Dimensional brunette, by AJ
Dark hair with peekaboo blonde color blocking
Peekaboo blonde, by AJ
Rich brunette with copper ribbons for fall
Ready for fall, by Sabrina
$175per month
The De Oro Membership

Unlimited blowouts, all month long.

Reviews

5.0

Average rating from 86 reviews on Google.

Read them on Google

“Amazing finished cut and style, it’s a total vibe and must experience for yourself.”

AmyGoogle review

“The whole staff is amazing and so welcoming. Sabrina was my stylist and she did a tremendous job!!”

VeronicaGoogle review

“JoeJoe is the best of the best! He takes the time to understand what I want my hair to look like …”

MarisaGoogle review

“Josh was amazing and so kind! He got me from brown to blonde quickly and it looked exactly like the inspo.”

KaylaGoogle review

“Joejoe has been my beautician for 7 years. I wouldn't choose anyone else but him …”

PamGoogle review

“Amazing service my hair has never felt so gorg!! Brianna did amazing.”

BryanaGoogle review

“Aleyna is seriously the sweetest and is really willing to take the time to listen.”

MayaGoogle review

“I asked for a balayage, haircut and blow out and it came out beautifully. Josh was beyond amazing …”

YazzGoogle review

“Joseph has been doing my hair for over 12 years, and I wouldn’t trust anyone else!”

TeresaGoogle review

“Every minute I spend sitting in that chair is worth every single dollar.”

ClarissaGoogle review, 3-year guest

“He’s assembled an incredible, highly skilled team at Belleza who can handle any hair type.”

SofiaGoogle review

“Aleyna did my bangs today and it was the most amazing experience.”

ShailaGoogle review

Reserve your chair.

Pick a service, a stylist and a time. Our concierge confirms every request personally.

  1. 1Choose your tier and service
  2. 2Request a time that works for you
  3. 3Secure it with a card on file and a 25% deposit
  4. 4Get your confirmation by text

Booking runs on Square, the same secure system the salon uses today.

Trouble with the calendar below? Open booking in a new tab
Not ready to book?

Ask before you book

Thinking about color correction, extensions or a keratin treatment? Tell us what you have in mind and our team will reach out to plan the right service and stylist.

  1. 01Tell us your hair goals
  2. 02Our team reaches out to talk it through
  3. 03Book your chair with confidence
Visit the salon

Find us in Edinburg.

4435 S Jackson Rd, Ste C
Edinburg, TX 78539
Tue, Wed, Fri
10 am to 6 pm
Thursday
10 am to 8 pm
Saturday
9 am to 6 pm
Sun & Mon
Closed
Inside Belleza De Oro Salon: a backlit round mirror on a dark wood slat wall with olive branches

Wheelchair accessible, with accessible parking near the entrance.

Good to know.

Anything else? Call or text (956) 252-6229.

How does booking work?
Tap Book Now, choose your service and stylist, and request a time. Our concierge reviews and confirms every request, and confirmations arrive by text.
Is a deposit required?
Yes. A 25% non-refundable deposit is taken at booking and applied to your service total. A card on file is required to reserve.
What if I need to reschedule?
Please give at least 24 hours’ notice. With proper notice, your deposit can be transferred once to a future booking. Same-day changes forfeit the deposit, and missed appointments may be charged 75% to 100% of the service to the card on file.
Are the listed prices final?
Listed prices are before a 4% transaction fee. Color, highlights and smoothing services can vary with hair length and density, which your stylist will confirm with you.
Do you offer consultations?
Yes. The Platinum Consultation and Signature Consultation are free. JoeJoe’s consultation, The De Oro Edit, is $30, and his in-person Bellami extension consultation is also $30.
Which tier is right for me?
De Oro is the owner’s chair with JoeJoe. Platinum is Sabrina and Josh. Signature is AJ. Every tier follows the same De Oro standard; the tiers are designed around your desired investment.
Do you sell gift cards?
Yes. Order a Belleza De Oro gift card online, delivered by email.

A touch of gold.

By appointment only. Let’s create your next look.

Book Now
Book Appointment